UC Santa Cruz COVID Testing Campaign

I created these graphics under the direction of the Marketing Director for UCSC to promote health and wellness across campus during a time of uncertainty.

 

Design credit: Monte Atherton | Production credit: Linda Knudson

UC Santa Cruz Branding

In 2021 UCSC refreshed the overall campus brand. I worked closely with the Art and Marketing Directors to come up with a powerful look for the new messaging and campus ethos. We crafted together an immensely talented team of writers, designers, photographers, and campus partners to bring it to life. I wore many hats throughout this process, including visual concept creator, graphic designer, production artist, print & digital production coordinator, creative producer, and creative communicator. Enjoy!

Photographer: Anastasiia Sapon

Design credit: Dina Clark